G E M E R A I D
Holding company

A parent company for brands that build with judgment.

GEMERAID S.A.S. groups and backs a portfolio of technology companies in Latin America. Each brand operates with full independence — GEMERAID provides the legal and billing structure behind them.

03Active brands
2026Year founded
LATAMGeographic focus

About GEMERAID

GEMERAID S.A.S. is a technology holding company based in Colombia that builds independent software brands for small and medium-sized businesses in Latin America. Each brand in the portfolio —such as DOMelia, focused on real estate; BABAS, focused on conversational sales over WhatsApp; and LoroPíxel, focused on social media publishing and advertising— runs with its own team and technology, while GEMERAID provides the legal, financial and growth structure that supports them.

The portfolio

Each brand keeps its own operations, technology and identity. GEMERAID S.A.S. is the legal entity that groups and backs them.

DOMelia logo
Real estate

DOMelia

A platform for independent real-estate agents: upload a property once, publish it on multiple portals, with built-in CRM and contact management.

Visit domelia.co →
BABAS logo
Conversational sales

BABAS

An intelligent copilot on WhatsApp Business: it turns existing sales conversations into an AI-assisted sales channel.

Visit iambabas.com →
LoroPíxel logo
Social publishing and ads

LoroPíxel

A platform to schedule Instagram and Facebook posts and manage Meta ads from one place, with several brands in a single account.

Visit loropixel.com →

How the holding operates

01

Operational independence

Each brand has its own team, infrastructure and roadmap. GEMERAID does not intervene in day-to-day operations.

02

Institutional backing

A single legal and billing structure represents the holding before banks, partners and formal verification processes.

03

Growth by incorporation

New brands join the portfolio as they mature, without disrupting the existing ones.

Do you have a brand that could join the portfolio, or want to know more about GEMERAID?

Write to us → hello@gemeraid.com